What we did:
We worked with The Wine Show on all aspects of the collaboration – negotiating between the cruise company and the TV company, sorting out filming, and making sure the talent would be in the right place, at the right time. We helped formalise the marketing strategy, packaging development and wine boxes, and navigate all sorts of delicate legal challenges – from when the companies could have the rights to use each other’s logos, to what happens if there was an emergency on board.
What happened:
We made sure we’d sorted out all the contracts for The Wine Show, and double checked anything that’d already been put together – adding in special terms and conditions and spotting any loopholes.
